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Articles, earnings calls, investor decks, speeches, transcripts.

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Not sentiment analysis. Not fact-checking. Not bias detection.

Rhetorical construction scoring.

Theranos Investor Pitch Deck (2006)

In 2006, this deck helped Theranos raise $28.5M. The company went on to raise over $700M before SEC fraud charges and total collapse. This report is what Undersignal would have revealed before anyone knew how the story ended. Sources: Axios, SEC litigation (2018).

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Built for the teams who have to act on what content is doing.

Experienced professionals already spot influence. Undersignal supplies what the moment demands: articulation, structured analysis, and comparative proof.

Communications and PR, newsrooms and research, financial and compliance, and legal.

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Built on thirty years of reading people for a living, across more than 15,000 interviews. Read the story →

You already know.Now you can prove it. See exactly how any message is built to persuade, in a report you can cite.

You've seen what it does. Now put it to work.

You already know.
Now you can prove it. See exactly how any message is built to persuade, in a report you can cite.