Articles, earnings calls, investor decks, speeches, transcripts.
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Not sentiment analysis. Not fact-checking. Not bias detection.
Rhetorical construction scoring.
A structured read of how a message builds certainty, authority, and belief, and where its framing outruns its visible support.
January 2019: The Washington Post's account of Nathan Phillips and the Covington Catholic students at the Lincoln Memorial (the Nick Sandmann story) spread worldwide in hours. That March, the Post appended an editor's note: later evidence contradicted or failed to confirm its central claims. Undersignal scored the original text on structure alone. It found the frame, the asymmetric sourcing, and claims presented as settled fact without support visible in the copy, quoted line by line. This is what a desk read of the copy would have shown before it published.
Built for the teams who have to act on what content is doing.
Experienced professionals already spot influence. Undersignal supplies what the moment demands: articulation, structured analysis, and comparative proof.
Communications and PR, newsrooms and research, financial and compliance, and legal.
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Built on thirty years of reading people for a living, across more than 15,000 interviews. Read the story →
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